There are various auto responder services available, ranging in price from under $20 a month to several hundred dollars. But many internet marketers choose to run a script on their own server rather than pay these monthly fees.
While it seems like a good way to save money, the fact is there are a number of reasons why running your own auto responder script is a bad idea and can even hurt your business.
The biggest problem you'll face when running your own email script is deliverability. Making sure your emails are delivered to your subscribers is really one of the biggest factors in building an effective list. If your emails don't get delivered consistently, it doesn't matter how big your list is - your results are going to suffer.
Spam filtering and blacklisting are two of the biggest issues affecting the deliverability of your email. If you use words in your emails that can trigger spam filters, that's one problem, but it can also damage your deliverability if a lot of people click the "spam" button in their email software when your message lands in their inbox.
If that happens too many times, your server IP address can get blacklisted which means your email might not even make it to your subscribers in the first place.
These things are important to the big auto responder companies and they put a lot of work into ensuring that the email they send is getting delivered. Managing this would be a full-time job in itself, so if you choose to run your own email server you're really not saving any money - you're just trading it for the time it takes to manage.
Maintenance is another consideration when you run your own email server. You're the one responsible for maintaining and upgrading your script, as well as making sure your subscriber data is safely backed up.
If something happens to your server, you could potentially lose all your subscriber data. It's really not worth the risk when there are services that can manage all that kind of stuff for you.
Ultimately, the cost of the auto responder service shouldn't be a problem anyway. By building solid relationships with your list, you shouldn't have any trouble earning back the cost of the service every month (and then some).
Don't scrimp on the services that are the backbone of your business - get started on a solid foundation with a reliable auto responder service.
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