Autoresponders are one of the most consistent strategies for bringing in dollars through email.
In case you're not familiar with the term, autoresponders are a series of emails set up to run once someone opts in to receive your newsletter or you white paper/video/other content piece. Your series can be 5 parts, 12 or even more, there's no "right" answer to how long the series should run.
Here's How it Works
Here's an example, let's say you're in the pet industry and you sell a specialty dog food aimed at dogs with wheat allergies.
You could offer a 5 part series to consumers on what the symptoms are for wheat allergies, possible reasons why these allergies are so prevalent and what you can do if your dog is allergic to wheat-positioning your food as the solution, of course.
Autoresponders are a logical extension of a traditional email newsletter. And, they work!
According to a recent Merckle study, 74% of polled adults say they prefer the personal interaction of receiving email from a company over direct mail. Email tool, ExactTarget says, "Direct Marketing Association (DMA) reports that the ROI from email marketing is greater than $43 for every dollar spent."
That's good news for businesses!
Plus, once they're written and set up, they run on autopilot. (I love marketing strategies that continue to bring me money months and years after they launch-don't you?)
An Autoresponder (AR) Sequence Can Be Set Up 3 Ways:
1) Your AR series can be a stand-alone piece such as "Download the 7 Tips to Creating Emails That Sell" and you can piece them out in 7 different emails spread over days or weeks.
2) Or, you can give the Special Report or White Paper outright with all "7 Tips" on it and then let prospects receive a series of AR's relating to the topic of email.
3) Or, the prospect signs up for your email newsletter, which releases an AR series spread over days, weeks, months, even years. You can mix in more timely email newsletters as you like without affecting the AR series.
Besides building your prospect list -essential for anyone in business-AR's can drive more traffic to your site by giving your prospect a reason to visit you again.
Build Your List the Easy Way
Since AR's are typically written around "evergreen" topics, a journalism term for topics that aren't time sensitive-think articles on how to clean an aquarium, how to set a table, etc. they can run indefinitely bringing you money for years. Every niche has topics that fit into this definition.
With every autoresponder, you're reminding prospects of your solution to their problem. If your email directs them to a page on your website, you bring them back to you where they can learn more or buy a solution. I remember reading somewhere that one marketer added $1000 to his bank account every time he added another autoresponder to his series.
Now, I'm not saying you'll see those kinds of numbers just because you add or extend an autoresponder series to your email marketing campaign.
There are plenty of factors, such as your business, how big and responsive is your list, the right offer and a dozen other considerations. However, a well-crafted AR series designed to highlight your solution to a targeted problem can pay for itself over and over-no matter what business you're in.
Are you ready to learn more about ramping up your email marketing with autoresponders?
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